Attractive Cheese Packaging Design for Your Inspiration

Cheese is a dairy product made by the process of coagulation of milk. It comes in a variety of flavors and textures these days. Herbs, spices and wood smoke are used as flavoring agents and some other ingredients like black pepper, garlic and chives are also been used. It contains the high amount of calcium, fat, protein, and phosphorus in it. How long a cheese will keep depends upon the type of cheese. For example- Hard cheeses last longer than soft cheeses. Its long storage life also depends upon the protective crust it is kept in. Wrapping paper of cheese coated with the combination of plastic from inside and a layer of wax from the outside prevents moisture from within the cheese escaping. Cheese Packaging Design requires a flexible packaging solution with an excellent presentation and better assurance of conservation.

Here is a list of things we need to keep in mind while packaging the cheese:-

SHAPE AND SIZE- While packaging cheese we need to take care of its shape and size. It should be pack in a way that would be easy to carry and store. Some packaging shapes are perceived as more healthy for cheese product as they assist in breathing and aeration of cheese which have live bacteria and add to the food quality.

THEME- The theme of the packet should be according to the special qualities of the cheese. We can use some idea related to the origin of the cheese or some special techniques and ingredients used while making it. For example- Specific flavors used such as garlic, black pepper or manufacturing process.

IMAGES AND GRAPHICS- The images and graphics on the product packaging draw customer’s attention towards the product. They have to be eye-catching and attractive as they make your product stand out on the shelf.

SLOGANS AND TAGLINE- Your packaging needs to have a tagline or slogan on it. It makes your packaging interesting as well as tells more about the product and brand. Good slogans play with customers mind by making them believe that your product is reliable. Slogans make your brand easy to recall.

COLOR- Color plays a vital role in packaging. They influence consumer’s behavior. For cheese packaging, we need to use light and earthy colors like cream, brown, orange white as it gives an impression of natural and fresh food.

A food packaging design balances everything including the food product’s safety, its appearance on the shelf, artwork and so on. They need to design in a way that it won’t get damage till it reaches to the customer. It needs to arrive in the same situation as it left from the factory or storehouse otherwise no store would like to purchase it as well as no customer will show any interest in buying it. It would also affect the brand’s marketing.

Food Packaging has to carry every important information about the product like features, benefits, ingredients used, its expiration date, etc. Your product gets a fraction of seconds from the consumer among all other products on the shelf you are competing within the market. So your information needs to be clear and visible for them to read it in that particular time. The food and drug administration has food labeling guides that notify frequent aspects of food packaging design from the nutritional panel, functional standpoint to creating approved health claims.

Here are some beautifully designed cheese packaging designs for your inspiration: -